Can Microsoft Make a Smartphone Comeback?

It has been over a year since Microsoft unveiled its latest flagship smartphone - the Lumia 930. In the world of high-end phone, it is much time.In this period, Apple launched its iPhone 6 and 6 Plus Samsung Galaxy S6 and S6 board came on the market and Asian players are still making tracks.

But a leak in the technology the website Free the phones this week suggests that the US technology giant could have two raw devices on the road, one with a 5.7 inch screen and the other with a screen 5.2 inches. Both have a 20 megapixel camera.Microsoft declined to comment on leaks.

However, after waiting so many great changes and after so long in the smartphone market, the doors are closed to Microsoft?The doors of the high-end smartphone are closed to everyone outside of Apple and Samsung. There are crumbs left for everyone and is a particular challenge for Microsoft, because they are a kind of background noise in the context of the global market, Ben Wood, research director at CCS Insight, told CNBC phone.

Window "quick release":

Microsoft has released a large number of low to mid-range smartphones in the year since the launch of its latest flagship phone, but the company seems to have abandoned the high-end sector. Earlier this year, Stephen Elop, head of Microsoft's business devices, said the US technology giant release a device when its highly anticipated Windows 10 was launched.

An exact date for the operating system has not been revealed, but Microsoft is betting big on her, pushing what he calls universal applications - a feature that allows application developers to write code to run on all Windows devices. The hope is to increase the number of applications on the platform and attract more users.

Microsoft has struggled in the smartphone space, even after buying Nokia business devices last year. The Windows operating system has a global market share of 3 percent on mobile, far behind Apple's iOS and Google's Android, according to research firm Strategy Analytics.

Last week, Microsoft released tools to make it easier for Google Android and Apple iOS developers make their applications available for Windows phones, as well, to strengthen the appeal more developers and consumers. But after waiting so long for a phone launch, Microsoft will face a tough battle, analysts said.

"The window of opportunity for Windows 10 is the fast closing," Neil Mawston, executive director of Strategy Analytics, told CNBC phone. "The installed base of Microsoft devices is not large enough to attract developers, because of the lack of applications that can not attract a fairly large user base. They are caught between the hammer and the anvil."

Microsoft reborn?:

So how exactly Microsoft will transform your device face tough business competition? Everything hangs on the launch of Windows 10, analysts said. CEO of the company, Satya Nadella, Microsoft has already said the equipment must be designed to showcase the best of Windows. The range of the Surface tablet has some way to do the merger laptop and tablet.

Ian Fogg, director of mobile at IHS, said that the launch of innovative hardware with the release of Windows 10 will be key because it is the first version of the Microsoft operating system the largest in two years. "I think that Windows 10 is essentially going to be a re-launch of the Microsoft smartphone strategy. It is the first major Windows version of the Nokia case closed," he told CNBC Fogg phone.
"What I expect Microsoft will do is take the opportunity of the release of Windows 10 to begin linking some new hardware features highly innovative in Windows 10."