Microsoft Targets Luxury Smartphone Market With Premium Priced Lumia

Microsoft is set to interact with the smartphone market, again through two new Lumia devices with Windows operating system. The next phone should be totemic devices and Redmond have been priced accordingly. Time to pursue low-end market is over. With cloud services trying to be the new lifeblood of the company, the Lumia devices have a greater role to play in the brand and the trust that simply moving boxes.

A recent report on TechRadar suggests that Microsoft is deducted from your new Lumia phone at the same level as the iPhone and the iPhone 6S 6S more. The 5.2-inch Lumia 950 seems to be screened 659 euro, while the larger Lumia 950 XL with a screen 5.7-inch will be priced at 749 Euros.

Previous Microsoft Lumia phone family has seen the Lumia 830 take the star point of fact with a pitch that involved the specific price of mid-range hardware and high level of competition, but not necessarily. While the phone is more than competent (and if I had to choose a Windows Phone to use as my daily driver would be the Lumia 830), who spoke of ambition, state or technical skill.

There are also a contraction of the average portfolio of smartphones that is proving almost impossible for manufacturers to crack. The only real options are to go down and they hope to build revenue through the volume, or to go higher sales and sacrifice for a greater margin and revenue growth. While Nokia may have been masters of the volume of low-priced sales, knowledge and skills you never made the jump when the business section of devices and services are sold in Redmond.

So Microsoft applauds the decision to focus on high-end market and show what a smartphone peaked with Windows 10 can do. I also congratulate Microsoft to go head to head with Apple's iPhone in terms of price, even if a part of me wonders if the coincidence phones price implies that Microsoft believes that the iPhone price as the maximum price of a smartphone consumer.

 

In a sense, the pressure is off because Windows smart team is not all about sales. The main goal of Microsoft in the mobile space is to get people to use their cloud-based services, as onedrive, Office Groove music and 365. These are no longer limited to Microsoft products, but are readily available in iOS and Android as well as Windows desktop with Office 2016 is now available for OSX, as part of Microsoft Office 365 subscription is everywhere to be.

The new Lumia devices fall into the same category as the device surface. They are not necessarily to win market shares or the capture of a large number of users. They deal with the state, there are about trust, and are about the vision.

The Lumia Microsoft to continue to give the state to be involved in the smartphone market, as producers, and not just a software vendor. This approach allows the company to retain knowledge and for Microsoft to continue to be part of the conversation. Trust to present a unique vision of a world of smart phones give the workforce a totem physically to the ambitions of Microsoft. It provides a view of a Microsoft operating within the cloud and in combination with other platforms. And the new open nature we notice that the CEO of Satya Nadella hopes to promote in society.

The Lumia 950 and Lumia 950 XL can not get to number one on the charts, but the devices are important for Microsoft to launch and support. They are not designed to stack 'em high and sell' em low-cost devices. These are times of luxury, which should demonstrate the capabilities of Microsoft as the hardware capabilities much. These devices are of the highest quality that are the best of breed.