Terry Myerson Rises too powerful new role for Microsoft devices

Three Microsoft executives have seen their responsibilities multiply last week, when the company announced it consolidates its engineering efforts, resulting in the departure of several executives.

A staff member whose work will expand the maximum is Terry Myerson, a change to consolidate its leadership of the most powerful products of the company.
Mr. Myerson, who had already directed one of the largest organizations in the world of software group Microsoft operating systems, is now also responsible for the growing family of devices Microsoft. Not only have Windows in their portfolio, but will also be responsible for overseeing all gadgets featured Microsoft is known, including Xbox, Surface, and HoloLens Lumia smartphones.

"It's one of the agents of royal power now," said David Smith, an analyst with technology research firm Gartner.During his 18 years at Microsoft, Mr. Myerson won a reputation as one of the most effective engineering leaders, more ruffling a few feathers along the way.

It is what some people call Microsoft a sender, someone who can handle the complexities of fear of the completion of software projects on a large scale. Add the device group puts Mr. Myerson, 42, responsible for more than 10,000 employees, according to a person familiar with the matter who requested anonymity because the issue was confidential.

Over the years, Mr. Myerson won the loyalty of many people working for him. He has a self-deprecating sense of humor, including the desire to dress in costume at company meetings.
Other employees and former employees say their aggressive approach can rub some people the wrong way. Blunt and confident, Mr. Myerson may be resistant to colleagues that he does not feel are measuring up to their standards, according to several people who worked with him, all of whom requested anonymity because even crossed paths with him.

"His style is very direct," Smith said.
Other colleagues, Mr. Myerson said had become less abrasive in the last two years, when he reached 40 and Satya Nadella, new, more contemplative CEO of Microsoft, took over.

A Microsoft spokesman said Mr. Myerson was not available for an interview.
The work of Mr. Myerson business mobile phone software is a particularly important chapter in his ascension. Colleagues of accreditation to be one of the top executives of high-level engineering company to acknowledge that Microsoft had to radically change their approach to smartphone business after the iPhone launch.

In late 2008, he convened a meeting of the team responsible for the product which was then called Windows Mobile, the mobile operating system company. Windows Mobile has worked on smartphones from a number of handset makers, but after the release of the iPhone last year, Microsoft technology was looking increasingly outdated over the old model centered keyboard smartphones made by BlackBerry.

In a meeting that became known within the group as the "cage match" Mr. Myerson and his team have debated for hours about whether a Microsoft product much can be saved. Finally they decided to abandon their code and rebuild the product from scratch, Mr. Myerson said in an interview a few years ago.

While the new software that was successful, Windows Phone, has been hailed as a superior alternative to its predecessor, its development took time, giving Google an opening to push its Android software to phone makers. Windows Phone this year should be about 3.2 percent of global shipments of smart phones, compared to just under 80 percent for Android, according to research firm IDC.

Behind the scenes, a drama management began brewing. During the development process, Mr. Myerson has lost faith in the leadership of its chief, Andy Lees, even taking their complaints to Steven A. Ballmer, Microsoft's CEO at the time, according to people with knowledge of the talks.

In late 2011, Mr. Ballmer also decided it was time for a change, from Lees to another position in the company and appoint a replacement Mr. Myerson, by all Windows Phone. Mr. Lees left Microsoft in 2013.

Before working on the phone, Mr. Myerson made a long stay in the race for the lucrative engineering business messaging Microsoft Exchange. He joined Microsoft in 1997 when it sold a start-up he founded, inter se, after graduating from Duke University.

Microsoft monitor devices pose new challenges, especially its smartphone division problems, including the business of the Company acquired Nokia handset. handset sales rose to the objectives of the company in recent quarters, and there is no easy solution to their problems.

More than any other product, Mr. Myerson is likely to be judged on the success of Windows 10, a new version of the Microsoft operating system due out in July for the PC. The last major release, Windows 8, was widely considered a disappointment, it did nothing to restore growth in the PC market slow.

"Compared to Windows 8, there is nowhere to go but up," Mr. Smith of Gartner. "That's the good news.